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Social media crises: how to minimise the impact
Language English Contenu: How should businesses use social media analysis, before, during and after a crisis to minimise the impact of the situation? As all companies know, social media’s role in...
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Use social media analysis to understand leads’ impressions of your brand
Language English Contenu: B2B marketing is based around constructive communications with firms who may be willing to use your company or business. Billions of conversations are shared online each day...
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Why it’s never been more important for businesses to understand and use...
Language English Contenu: Social media and the internet have revolutionised the way we communicate with each other and to companies. Traditionally the emphasis has been on managing customers however;...
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December Barometer #AdBoss, CB News - Spotter
Language English Contenu: Discover France's most digitally prolific bosses in the advertising world. This month's#AdBoss barometer brought to you by Spotter and CB News has Dominique Delport, Maurice...
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January Barometer #AdBoss, CB News - Spotter
Language English Contenu: Check out which French advertising directors are digitally prolific in January’s #AdBoss barometer brought to you by Spotter and CB News. Yannick Bolloré, Maurice Lévy and...
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Qatar National Sport Day 2014 - Infographic of the event
Language English Contenu: Qatar National Sport Day – Infography on online coverage of the event For the first time ever for a Middle East event, SPOTTER gave real-time access to a Live Dashboard...
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Measuring social influence with relevance – Part 1
Language English Contenu: With social media now an indispensable part of every smart company’s toolkit, influencer metrics are increasingly in demand for marketers and community managers. Measuring...
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Measuring social influence with relevance – Part 2
Language English Contenu: Now that you’ve got an introduction to our score, we would like to tell you why we value a transparent methodology and how it will help you better understand our score. With...
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Measuring social influence with relevance - Part 3
Language English Contenu: In the second part of our blog series, we looked at relative criteria and how it’s used to calculate Spotter’s influence score. To come full circle, we’re now going to deal...
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Client experience: an original approach to create new offers and communicate...
Language English Contenu: At a recent meeting of the French national association of marketing professionals (Club Adetem), Fréderic Lobermann, Director of marketing and public client experience at...
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